In-Depth Creative
We The People
Distributed to nearly 2 million people, my compelling Constitution design, fused with energy and chalked full of fun facts, photos and stamps reinvented the typical stale presentation of a historical document and engaged a new generation of people in a way never before seen. Recently I was tasked to bring the same energy to the Declaration of Independence.
How We Win
Layout design of a 120+ page book, I partnered with other creatives to develop a strikingly bold cover and interior design from scratch.
The Story of a Year
Bursting with colorful imagery, TPUSA’s annual report realized the brand’s identity and presented the essence of the company in a way that simply numbers fall short.
The Story of a Decade
The energy from the annual report was the inspiration for the coffee table book I later created to celebrate my client’s 10th anniversary. A decade of stories and photos enclosed in a hard cover book, complete with gold foil on the cover—the TPUSA coffee table book is the perfect commemorative keepsake.
Print ads
Destinations Undiscovered
An electrifying approach to cut through the norm of meeting planning ads. The goal was to showcase the exciting renovation that the Swan and Dolphin Resort recently completed, while also highlighting all that the Walt Disney World property has to impress its guests.
Cruising Through Life
Adventure and an elevated lifestyle await and the Club Car is waiting to take you there. My magazine ad for a local golf cart dealer targeted affluent homeowners in the Lake Tahoe area.
Somewhere Beyond the Tea
An artful re-brand. When Teavana switched to bottled tea beverages, I wanted to create an ad that not only showcased the bursting flavor of a Teavana craft iced tea, but also noted its commitment to natural ingredients.
A Wonder In Its Own Class
A peek into an incredible destination resort. I was tasked to create a new print ad for the resort that reflected the brand, mission and offerings of the resort while keeping a cohesive and clean marketing vision.
Logos
Below are a selection of logos I created as part of brand packages for various clients.
Other print media
Comprehensive Guides
I created dozens of lead magnets that attracted and engaged viewers with my client’s brand and increased the brand’s value positioning for long-term business growth.
Direct Mail
I created dozens of marketing pieces for various direct mail campaigns that reached millions of homes nationwide. These wildly successful campaigns showed strong return on investment and established new investors while also engaging existing ones for my client. Featured to the left is a poster, postcard and “giant tri-fold” I created.
Menu Design
Simple. Modern. Elegant. My take on menu design for Snoqualmie Lodge and Spa highlighted the exquisite tastes of their main restaurant while complementing the natural beauty of the lodge with clean and fresh earth tones.
ALHI Annual Meeting Planning Guide
Infusing a new color into the brand’s palette, I created a new cover and page layout direction for their annual meeting planning guide that showcased the luxury and top-notch service that ALHI provides its convention clients.