In-Depth Creative
Golf Carts Are For More
Bold and clean visuals separated my client, a golf cart dealer, from the pack. The overall creative direction I implemented through print, radio, social and digital was “golf carts are for more” showing all the expanded possibilities one could use their cart for. This catalog detailed each model and was used as a deeper sales tool in conjunction with more concise email and social content that piqued interest. See more in the digital section of my portfolio.
We The People
Distributed to 10,000,000+ people, my compelling Constitution design, fused with energy and chalked full of fun facts, photos and stamps reinvented the typical stale presentation of a historical document and engaged a new generation of people in a way never before seen. The Declaration of Independence followed in the series.
How We Win
Layout design of a 120+ page book, I partnered with other creatives to develop a strikingly bold cover and interior design from scratch.
Print Ads and Editorials
Whether designing for an affluent magazine in Lake Tahoe or a meeting planner in Orlando, my print design takes a bold, yet eloquent approach to cut through the norm.
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Logos
Below are a selection of logos I created as part of brand packages for various clients.
Other Print Media
Reaching a Commercial Audience
Attractively crafted, this brochure showcased the capabilities and inspired property managers to add a golf cart fleet to manage the maintenance of their property.
This was part of a larger package that included branded golf balls, a framed keepsake of the property that commemorated the partnership and additional items that helped visualize how a golf cart would benefit the property manager’s workflow. This was sent to our top 25 prospects.
Vehicle Wraps
From large commercial vans to custom golf carts for 10X and Big Brothers Big Sisters, I’ve designed and coordinated delivery of wraps of all sizes.
Direct Mail
I created dozens of marketing pieces for various direct mail campaigns that reached millions of homes nationwide. These wildly successful campaigns showed strong return on investment and established new investors while also engaging existing ones for my client. Featured to the left is a poster, postcard and “giant tri-fold” I created.
The Story of a Decade
A decade of stories and photos enclosed in a hard cover book, complete with gold foil on the cover—the TPUSA coffee table book is the perfect commemorative keepsake.